SEC football coverage, analysis, and breaking news
Nike signed six SEC stars to its NIL roster this week, headlined by Ole Miss QB Trinidad Chambliss, whose revenue-share deal already exceeds $5 mil...
Arch Manning's SEC-best $5.4 million valuation headlines a conference that dominates college NIL, placing four schools in the national top five in ...
Arch Manning's $5.4 million On3 valuation, the highest of any college athlete, headlines a busy SEC NIL week, as Ole Miss locks in Trinidad Chambli...
The SEC's spring meetings in Destin put NIL enforcement and the College Sports Commission's stalled clearinghouse at the center of the league's fut...
Texas's $72 million NIL budget pulled clear of the rest of the SEC this week as Arch Manning added a Google Gemini partnership and the Texas One Fu...
This week's SEC NIL report examines the widening gap between player loyalty and market leverage, highlighted by a new QB valuation ranking that omi...
Ole Miss has mastered the new era of NIL, using a potent combination of The Grove Collective and an aggressive transfer portal strategy to become a...
Former Alabama star Jameson Williams has filed a lawsuit against the NCAA, SEC, and Big Ten, challenging the use of his NIL rights before the curre...
This week's SEC NIL report dives into the escalating financial arms race, where a competitive football roster now costs a reported $40 million. Whi...
Texas A&M dominated SEC NIL headlines this week by securing quarterback Marcel Reed with a $2+ million retention package while Auburn, Georgia, and...
The University of Texas lands a series of massive national NIL deals, solidifying its position as a conference powerhouse. Quarterback Arch Manning...
This week's SEC NIL report highlights Texas QB Arch Manning's major partnership with Google. The deal signals a trend of national brands investing ...