SEC football coverage, analysis, and breaking news
Texas A&M's KC Concepcion joined 7-Eleven's national "Always Open" campaign days before the Aggies' opener, headlining a week that also saw Arch Ma...
Georgia's attempt to recover $390,000 from Missouri edge rusher Damon Wilson II — and his countersuit — has become the NIL contract-enforcement cas...
Nike signed 19 football athletes to its NIL roster this week, with six of the eight college signees coming from SEC schools — Ole Miss, Texas, LSU,...
Auburn players will share roughly $6 million in the first NIL deal ever tied to a neutral-site game, headlining a massive week of SEC NIL news. Ole...
Nike signed six SEC stars to its NIL roster this week, headlined by Ole Miss QB Trinidad Chambliss, whose revenue-share deal already exceeds $5 mil...
Arch Manning's SEC-best $5.4 million valuation headlines a conference that dominates college NIL, placing four schools in the national top five in ...
Arch Manning's $5.4 million On3 valuation, the highest of any college athlete, headlines a busy SEC NIL week, as Ole Miss locks in Trinidad Chambli...
The SEC's spring meetings in Destin put NIL enforcement and the College Sports Commission's stalled clearinghouse at the center of the league's fut...
Texas's $72 million NIL budget pulled clear of the rest of the SEC this week as Arch Manning added a Google Gemini partnership and the Texas One Fu...
This week's SEC NIL report examines the widening gap between player loyalty and market leverage, highlighted by a new QB valuation ranking that omi...
Ole Miss has mastered the new era of NIL, using a potent combination of The Grove Collective and an aggressive transfer portal strategy to become a...
Former Alabama star Jameson Williams has filed a lawsuit against the NCAA, SEC, and Big Ten, challenging the use of his NIL rights before the curre...
