# SEC Scouts NIL Weekly: Concepcion Cashes In With 7-Eleven as Texas A&M Flexes One of College Football's Richest Rosters **Published:** 2026-09-04 — **By:** Stacy Stanfield **Category:** nil — **Type:** nil-weekly **Source:** https://secscouts.com/news/sec-nil-weekly-concepcion-7-eleven-texas-am-richest-roster **Teams:** [Alabama](https://secscouts.com/alabama/), [Kentucky](https://secscouts.com/kentucky/), [LSU](https://secscouts.com/lsu/), [Texas A&M](https://secscouts.com/texas-am/) --- # SEC Scouts NIL Weekly Report — September 4, 2026 The SEC's NIL machine rolled into opening week at full throttle. Texas A&M wide receiver KC Concepcion headlined the week's brand activity with a national 7-Eleven campaign, Texas quarterback Arch Manning kept stacking blue-chip endorsements with Google Gemini and Topps, and LSU announced a pair of massive deals for two of its top offensive weapons, according to Sports Illustrated. Meanwhile, the structural story keeps developing underneath the headlines: On3 has moved its NIL Valuation to a deal-based model, the College Sports Commission has cleared $355 million in third-party deals, and revenue sharing continues to pull collective activity in-house across the conference. ## Biggest Deals of the Week **KC Concepcion, WR, Texas A&M — 7-Eleven.** Concepcion signed on to 7-Eleven's "Always Open" advertising campaign just days ahead of the Aggies' season opener against UTSA, per On3 and Saturday Down South. The former NC State transfer, represented by The Familie, reportedly earned more than $2.5 million in 2025, and his portfolio already includes Topps, Call of Duty, and Fanatics. The "Always Open" campaign is the same award-winning concept 7-Eleven ran with NFL star Ja'Marr Chase — a sign of how national brands now treat top SEC receivers as mainstream media properties. **Arch Manning, QB, Texas — Google Gemini and Topps.** Manning added an endorsement with Google Gemini, one of the biggest AI brands to enter the college space, and signed an exclusive trading card and autograph deal with Topps ahead of the 2026 season, per On3 and Yahoo Sports. His portfolio already spans Vuori, Red Bull, Panini, Uber's Waymo, EA Sports, and Warby Parker. Notably, Manning reportedly asked for a reduced portion of Texas' direct revenue-share pool to free up money for teammates — a move that only works when your third-party endorsement income is this large. On3 lists Manning at $5.4 million, though reporting around its new deal-based model has produced conflicting figures, with Sports Illustrated noting a lower recalculated number. **Sam Leavitt and Jordan Seaton, LSU — combined $8.5 million.** Sports Illustrated reports LSU announced major NIL news on the pair, with deals totaling roughly $8.5 million between the two offensive weapons. LSU has been aggressive on this front all year, backed by an NIL fund estimated at $15 million that ranks in the national top ten. **Elijah Griffin, DL, Georgia — SeatGeek.** Griffin, a former five-star recruit with a market-based $1 million NIL valuation, is one of seven college football players in SeatGeek's 2026 NIL class, per On3. Athletes in the campaign promote custom ticket discount codes on social media — the third year SeatGeek has run the program. **Madison Booker, Texas — Unrivaled.** On the women's side, Booker is back for a second year in Unrivaled's NIL class, per Yahoo Sports, and ESPN reports she is among the headliners of the Players Era Women's Showcase, which features a seven-figure NIL pool for participants. ## Rising Stock Concepcion is the obvious mover. A two-score performance in Texas A&M's opener earned him a weekly honor, per Sports Illustrated, and the 7-Eleven deal shows brands are treating him as a national name, not just an SEC one. In Lexington, Kentucky forward Milan Momcilovic sits at $6 million in On3's September 4 rankings — second among all college athletes — giving the SEC one of the highest-paid players in college basketball. South Carolina quarterback LaNorris Sellers, who returned for 2026 despite outside interest, remains among the top quarterback valuations nationally per Sports Illustrated. ## School Spotlight: Texas, LSU, and Georgia Set the Pace Every SEC collective ranks inside the national top 38, per NIL-NCAA tracking, and the conference owns three of the top four: Texas at $22.3 million (No. 1 nationally), LSU at $20.1 million (No. 3), and Georgia at $18.3 million (No. 4). Texas' total football roster value has reportedly approached $50 million entering 2026, with Texas A&M discussed in the same range, per SportsEpreneur. Georgia and Alabama both rank among the top seven NIL budgets nationally. On the hardwood, half of SEC basketball programs carried median roster costs above $30 million as of July 1, per RallyFuel, with Kentucky's roster reported around $22 million by OutKick. ## Market Trends Three trends defined the week. First, national consumer brands — 7-Eleven, Google, Topps, SeatGeek — are concentrating spend on a small tier of SEC stars with NFL-caliber recognition. Second, the regulatory picture is sharpening: the College Sports Commission reports $355 million in cleared deals as of July 1, 2026, still a fraction of the estimated $1 billion-plus third-party market. Third, revenue sharing is reshaping the collective era — many schools are bringing formerly collective-run activities in-house, and On3's July 1 shift to a deal-based valuation model reflects a market that now runs on actual contract value rather than algorithmic estimates. ## Looking Ahead The recruiting market is where the next wave of NIL news breaks. Top-10 overall recruits are averaging roughly $1.85 million in compensation, and SEC and Big Ten programs are reportedly offering 20-40% more than ACC and Big 12 peers, per PulseRevOps market data. Texas A&M already has a four-star 2026 commit with an Adidas-brand deal, per Yahoo Sports. And Kentucky fans saw the cost of losing an NIL bidding war: No. 1 overall 2026 basketball recruit Tyran Stokes, whom the Wildcats pursued to the end, landed at Kansas with a reported $7 million-plus package and a multi-year Nike deal. Expect SEC basketball programs to respond aggressively as the 2027 class market heats up. *Sources: [On3](https://www.on3.com/sites/aggie-yell/news/texas-am-wr-kc-concepcion-inks-deal-with-7-eleven/), [On3 NIL](https://www.on3.com/nil/news/texas-qb-arch-manning-signs-nil-deal-google-gemini-longhorns/), [On3 SeatGeek](https://www.on3.com/nil/news/seatgeek-signs-7-college-football-players-nil-deals-2026-class), [Sports Illustrated LSU](https://www.si.com/college/lsu/football/lsu-football-announces-major-nil-news-on-pair-of-elite-weapons-ink-massive-deals-01kc7402we60), [Saturday Down South](https://www.saturdaydownsouth.com/news/college-football/kc-concepcion-texas-am-wr-signs-nil-deal-with-7-eleven/), [NIL-NCAA](https://nil-ncaa.com/sec/), [On3 Valuations](https://www.on3.com/nil/rankings/player/nil-valuations/), [ESPN](https://www.espn.com/womens-college-basketball/story/_/id/49782848/players-era-women-hoops-showcase-feature-7-figure-nil-pool), [Yahoo Sports](https://sports.yahoo.com/articles/unrivaled-announces-2026-class-of-nil-deals-with-womens-basketball-stars-222703982.html), [SportsEpreneur](https://sportsepreneur.com/college-football-nil-spending/), [Hoops HQ](https://www.hoopshq.com/recruiting/tyran-stokes-the-nations-no-1-high-school-recruit-commits)* --- *Original article: [SEC Scouts NIL Weekly: Concepcion Cashes In With 7-Eleven as Texas A&M Flexes One of College Football's Richest Rosters](https://secscouts.com/news/sec-nil-weekly-concepcion-7-eleven-texas-am-richest-roster) — SEC Scouts*